Kamis, 09 April 2009

Stunning New Ethical Fashion from 'Round London'



It was a happy day, this past Tuesday when I came across Round London and their stunning fashion collection. But first I had to ask myself, 'could this elegant line of clothing meet both my aesthetical and ethical needs? Could life be that kind to me on a Tuesday morning?' Yes, it turns out Tuesday is a great day for ethical fashion discoveries. Who knew?

Round London's ethical angle comes courtesy of the designers reusing recycled and vintage garments, thus saving them from a life left languishing away in landfills. According to Round London's website, approximately '1 million tonnes of textiles are thrown away each year'. The salvaged, recycled garments and fabrics are transformed into a collection of utterly stylish pieces that have 'designer, limited edition, must-have' written all over it. You can purchase Round London's one off collection items through their website or you can use their collection as inspiration.



Thanks to Round London's customised service, when you spot a piece from the collection you particularly love, you can get something similar made by sending in a piece of your own clothing or fabric. This seems pretty perfect to me. Now, you don't have to consider throwing away problematic clothing anymore. You can just send it to Round London for professional help and wait to receive a piece of clothing back in a style you love and that is made to fit your body! Their customized service can be a radical 'redesign' or just a 'little fix up'. It's up to you.

Prices start at £10 per piece using your clothing and fabric, or £15 a piece using Round London fabric.

Two more ethical greenie points to add to Round London: designs are made in London and their packaging is made from recycled or bio-degradable materials. Okay, you are officially Green Lashes and Fashion's FED for April (favourite ethical discovery).




I'm not sure how long Round London have been circulating this fashion mecca of a city but I do know this is definitely one name to watch and a name every style savvy green girl should know about!

Visit Round London.


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